El momento de elección de universidad está sujeto a demasiadas incertidumbres. Debíamos reducirlas al máximo para convertir prospects de la Universidad Europea. Es decir, convencer a los candidatos que habían solicitado información sobre un grado o postgrado.
Nuestro enfoque fue diferente al que se había seguido hasta entonces. Sabíamos que la probabilidad de conversión se multiplicaba si lográbamos conducirles al campus.
Así que en lugar de seguir adjuntando pdfs informativos por email, diseñamos una comunicación directa muy emocional. Una serie de emails dirigían al futuro alumno a un mostrador virtual de ventas, personalizado, a fin de generar visitas al campus.
Un paso clave para facilitar la conversión de leads a matriculados.
Si quieres saber cómo lo hicimos, habla con nosotros.
Hay un gran salto entre solicitar información y visitar el campus de la Universidad Europea. Averigua cómo convertimos prospects en visitas al campus
ClienteUniversidad EuropeaURLuniversidadeuropea.esAño2015
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