La relación de Toyota con sus clientes es uno de sus principales activos. Por eso lanzaron la revista Vive Toyota 360.
Sin embargo no a todos los clientes les interesan las mismas cosas. Toyota necesitaba incrementar la relevancia de sus comunicaciones. Junto con nuestro partner tecnológico, Selligent, realizamos una campaña con 15 combinaciones distintas según el segmento y la oferta, haciendo un seguimiento de los clics a nivel individual tanto en el email como en la revista online.
Los resultados, un aumento del 60% en las tasas de clickthrough, y más importante, detectamos oportunidades de venta a través del análisis de la navegación.
La relevancia de mensajes y ofertas es una parte importante en fidelización de clientes. ¿Quieres ver el caso de mayor éxito que realizamos para Toyota?
ClienteToyotaURLwww.toyota.esAño2014
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