Las empresas como Reparalia regalan servicios básicos para posteriormente activar y vender servicios asociados. Para todas ellas, la activación del cliente es crítica.
Con este objetivo afrontábamos una comunicación directa que llegaba justo en el momento en que el cliente estrenaba casa nueva.
Un Mailing directo ponía en valor el servicio de Fontanería urgente, ligándolo al momento vital del cliente, para así conectar con él y provocar el impulso necesario frente al “ya lo haré”. El seguimiento telefónico posterior puso de manifiesto lo acertado del enfoque, superando todas las expectativas.
Regalar un servicio pudiera parecer mala estrategia. Pero no hay mejor manera de conseguir clientes. ¿Sabrías cómo rentabilizarlo? Así lo hizo Reparalia
ClienteReparaliaURLwww.homeserve.esAño2013
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