Ante la necesidad de convencer a los pequeños negocios de que QDQ Media es la respuesta a sus necesidades de marketing en la red, la marca necesitaba material comercial con capacidad de persuasión por sí solo. Vender marketing online a través de makerting offline. Ese era el reto.
En Twist entendimos que lo principal era ponernos en la piel de esos pequeños negocios que no entendían ni una palabra de la terminología digital, casi siempre anglosajona y/o técnica. Nuestra obsesión fue generar empatía con ellos. Hablar su propio lenguaje (no el nuestro). Y que vieran que sabemos lo que les preocupa.
Por ello, en lugar de crear un folleto más de portafolio de productos, creamos una pieza comercial que les iba guiando a través de sus propias necesidades de marketing digital. Ese fue el giro.
Vender marketing digital a una Pyme es como tratar de vender una imprenta a un poeta. Es muy dificil que entienda su valor real. ¿Cómo podíamos explicarlo?
ClienteQdQ MediaURLes.qdq.comAño2014
Cookie | Duración | Descripción |
---|---|---|
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
uncodeAI.css | session | This cookie is set by Uncode WordPress theme to run the Adaptive Images system. According to their documentation, these cookies contain runtime information about the viewport and screen resolution, these data are used on any page refresh to calculate the correct Adaptive Images. No personal information are stored within these cookies. |
uncodeAI.images | session | This cookie is set by Uncode WordPress theme to run the Adaptive Images system. According to their documentation, these cookies contain runtime information about the viewport and screen resolution, these data are used on any page refresh to calculate the correct Adaptive Images. No personal information are stored within these cookies. |
uncodeAI.screen | session | This cookie is set by Uncode WordPress theme to run the Adaptive Images system. According to their documentation, these cookies contain runtime information about the viewport and screen resolution, these data are used on any page refresh to calculate the correct Adaptive Images. No personal information are stored within these cookies. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
_GRECAPTCHA | 5 months 27 days | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
Cookie | Duración | Descripción |
---|---|---|
fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
_fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |