Pelayo necesitaba vender más a sus clientes actuales. En concreto, quería generar tráfico cualificado a las oficinas comerciales para hacer venta cruzada de pólizas de autos. La materia prima con la que contaba era un incentivo por pedir presupuesto y otro por contratar, ambos relacionados con el mundial de fútbol.
En Twist propusimos que en lugar de centrarnos en la oferta, nos centrásemos en el poder que tenía el gancho comercial en un momento en el que todo el mundo estaba pensando en el mundial. Alejando así el aroma comercial y permitiendo ser más emocionales en las piezas de mailing, emailing y SMS.
Todas las piezas fueron segmentadas según el producto que tenían los clientes y personalizadas según la proximidad de la renovación y otros datos personales, garantizando así la relevancia del mensaje.
Movilizar a los clientes para que vayan a las oficinas comerciales de Pelayo a contratar un producto adicional. Ese era el brief. ¿Cómo lo conseguimos?
ClientePelayoURLwww.pelayo.comAño2017
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