Oracle necesitaba trasladar el espíritu innovador de la marca a sus mejores clientes, a través de un evento que nunca pudieran olvidar.
Twist planteó la necesidad de enfocar el proyecto como una experiencia que hiciera que estos clientes se sintieran especiales, privilegiados.
Bajo el concepto “The Secret Alchemy Society”, convocamos a los clientes a un lugar secreto donde un enólogo les mostraría los secretos mejor guardados de los alquimistas del siglo XXI, y les ayudaría a elaborar in situ, su propio vino.
Meses más tarde lo recibirían embotellado de forma totalmente personalizada. Una experiencia que nunca podrán olvidar.
Un evento corporativo es a la vez un contenido y una experiencia. Como tal ha de construir marca. No te pierdas hasta qué punto lo logramos para Oracle
ClienteOracleURLwww.oracle.comAño2015
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