En el entorno profesional los emails suelen pasar inadvertidos. Con la excusa de hablar de las nuevas soluciones de Oracle en seguridad de los datos, el reto estaba en transformar un simple emailing en una oportunidad para hacer cómplices a los clientes.
Una serie de vídeos realizados por Oracle en EEUU, nos sirvió como punto de partida para introducir a los clientes en una miniserie de intriga empresarial: The Security Squad.
Una trama basada en la seguridad de BD, donde cada semana se hacía una nueva entrega, cambiando radicalmente el tono serio y aburrido al que están acostumbrados los departamentos de TI.
En B2B, la eficacia del email marketing es cada vez más cuestionada. Aún así, ¿es posible impactar de manera eficaz a directivos de IT a través del email?
ClienteOracleURLwww.oracle.comAño2015
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