Una publicación especializada en derecho puede ser el soporte ideal para vender servicios si se tocan las teclas adecuadas.
El objetivo de marketing era conseguir que los lectores se suscribiesen a la nueva Red de Abogados de Legálitas. Pero para ello debíamos cumplir cuatro requisitos previos:
1. Ser muy creativos para romper la barrera de la atención y estimular la acción.
2. Entrar por el lado humano para que se sientan identificados con el mensaje.
3. Hacerles cómplices dando por hecho que hablamos con grandes abogados. (EGO)
4. Hacer muy tangible el acceso a TODOS los clientes de Legálitas. (DINERO)
El resultado fue una propuesta creativa fresca, diferente, que rompía radicalmente con el tono y el estilo de la publicación, y con todos los anuncios que se suelen publicar en las revistas de abogados. Dramatizamos la necesidad de los abogados de darse a conocer como grandes profesionales despertando así la necesidad de aliarse con Legálitas.
La nueva red de abogados de Legálitas necesitaba precisamente eso, abogados. Pero ¿cómo comunicar el valor de un nuevo negocio a un público tan específico?
ClienteLegálitasURLwww.legalitas.comAño2014
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