Con motivo del lanzamiento de la gama de comida para gatos de Nutro, desarrollamos un concepto que ponía de manifiesto la gran diferencia entre Nutro Cat y otros alimentos para gatos. “No le des de comer, aliméntale”.
Con el concepto aprobado, llegó el momento de confeccionar una campaña que tuviera impacto y eco en las redes sociales. La idea fue desarrollar 7 vídeos doblados en tono de humor, donde los protagonistas, hablaban sobre sus gatos (y sus problemas) haciendo pensar al espectador que en realidad estaban hablando de sus parejas, hasta el desenlace.
La campaña ha sido articulada a través de redes sociales, Youtube, Google y publicidad display, obteniendo una tasa de visualización y “shares”, muy por encima de lo esperado. Una vez más el éxito ha sido determinado por la mezcla de Estrategia, Concepto y Ejecución.
Decir que Nutro Cat es mejor que otras marcas de comida para gatos, es fácil. Hacerlo de forma que enganche a los amantes de los gatos, no tanto. Mira mira
ClienteNutroURLwww.nutro.esAño2018
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