Recientemente el área de consultoría de Twist ha sido seleccionada para desarrollar uno de los mayores retos de Barceló Hotels & Resorts en los últimos tiempos. La fidelizacion de clientes en hoteles.
En este marco, uno de los trabajos que se realizaron dentro de este proyecto es el programa de fidelización de la marca de hostelería. El reto era construir un programa de fidelización que fuera diferencial. Que generase valor al cliente y que fuera compatible con la operativa diaria de las distintas categorías de hoteles.
Barceló era muy consciente de esto. Con la ayuda de un equipo de trabajo multidepartamental, un poco de investigación y mucho trabajo, diseñamos un programa internacional denominado my Barceló. Con él Barceló ha conseguido el equilibrio entre recompensa y experiencia, antes, durante y después de cada estancia.
El nuevo my Barceló es un programa diferente. Nacido desde dentro y con todos los ingredientes para que los clientes repitan en un sector tremendamente competitivo.
My Barceló, el programa de fidelización de Barceló hoteles, tenía que evolucionar para responder a las verdaderas motivaciones del cliente.
ClienteBarcelo Hotels & ResortsURLwww.barcelo.comAño2016
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