Infoempleo quería aprovechar el rediseño total de su Portal de empleo para fortalecer el posicionamiento de su marca y conectar con su público.
Pero para hacerlo, debíamos ir más allá del nuevo diseño o las funcionalidades. Decidimos aprovechar el momento para dotar a la marca de un fuerte componente emocional. Atrayendo a nuevos usuarios a través de redes sociales. Centrándonos en las motivaciones del target.
Bajo el concepto “El trabajo de tu vida” construimos una campaña en prensa, medios online y redes sociales que se centraba en la oportunidad de alcanzar el trabajo de tus sueños, alejándonos de los típicos repositorios de puestos de trabajo.
Un portal de empleo quizá no quiera mostrarse como un simple repositorio de ofertas ¿Pudo una campaña online cambiar totalmente el posicionamiento de Infoempleo?
ClienteInfoempleoURLwww.infoempleo.comAño2013
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