Tras ser elegida Agencia de CRM de Hyundai, en Twist comenzamos a trabajar en dos líneas: por un lado la Estrategia de Relación con Clientes y por otra en el desarrollo de campañas directas a clientes.
El lanzamiento de Hyundai i20 fue la primera campaña directa desarrollada por Twist para la marca. El i20 representaba un cambio sustancial en la manera de fabricar coches en Hyundai.
Tras su lanzamiento en grandes medios, nuestra tarea consistía en convencer a los actuales propietarios i10 y de i20 de que probasen el nuevo modelo. Tomando como punto de partida la idea de una nueva categoría premium, utilizamos el concepto de “inspiración”. Un concepto que se materializó en el territorio del arte urbano, para demostrar la riqueza de líneas y la belleza de este pequeño de Hyundai.
Tanto el tono como los mensajes, la gráfica e incluso el incentivo trabajaron en la misma dirección para provocar leads cualificados del nuevo i20.
La clave para generar leads en automoción es hacer que los medios online y offline trabajen juntos para provocar la acción del consumidor. ¡Descubre cómo!
ClienteHyundaiURLwww.hyundai.comAño2015
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