¿Cómo hacer una felicitación de cumpleaños para clientes Hyundai de manera que nunca la olvidasen?
Como parte del plan de contactos, Hyundai España quería felicitar el cumpleaños de sus clientes. Pero de manera notoria. No quería que fuese una felicitación sin más. Requería trasladar valores como: la capacidad de sorprender, la innovación de la marca, el cuidado de los detalles y el compromiso son sus clientes.
En Twist decidimos dar un paso más. Propusimos sacar partido de un personaje muy unido a la marca Hyundai. Dani Sordo, piloto del equipo Hyundai del World Rally Championship. La idea era muy sencilla. Grabar un video personalizado en el que Dani fuera el protagonista. Tanto que detuvo su coche en mitad de una carrera para felicitar a cada cliente.
Una acción de CRM que demuestra que si la acción es potente, da igual la disciplina desde la que se lance. Pasará a formar parte de los activos de la marca. Mira aquí el video y la noticia.
¿Quieres que te contemos cómo lo hicimos? Contacta con nosotros.
Que Hyundai te felicite por tu cumpleaños está bien, pero que lo haga el campeón de Rallies Dani Sordo, es genial. ¿Quieres saber cómo lo hicimos?
ClienteHyundaiURLwww.hyundai.esAño2017
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