Los lineales cada vez están más disputados. El nuevo 6 pack 330 sport cap de Bezoya necesitaba un hueco. Y nosotros teníamos que convencer tanto a clientes (gran retail) como a consumidoras, de que éramos una apuesta ganadora. Desde el principio la respuesta parecía estar en crear experiencias de marca en las grandes superficies.
Por eso ideamos dos fases convirtiendo a las consumidoras en las verdaderas protagonistas del punto de venta, con ayuda de un incentivo único que todo el mundo querría tener: una funda cubrebotellas diseñada por niños en talleres de dibujo que tuvieron lugar en los propios puntos de venta.
El resultado: una participación sin precedentes a un coste muy razonable.
¿Te interesa crear experiencias de marca? En Twist podemos ayudarte. Contacta.
Ocupar un lugar en los lineales del supermercado no es sólo cuestión de negociar. Las experiencias de marca y la cocreación pueden ser factores críticos.
ClienteBezoyaURLwww.bezoya.esAño2013
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