Dos vídeos y la tarea de transmitir la calidad de un producto tan intangible como el e-learning. Siendo un método que surgió en el seno del BBVA para formar a sus propios empleados, decidimos posicionarlo como el secreto del éxito de uno de los mejores bancos del mundo.
En lugar de describir las características de producto, creamos dos vídeos en los que persuadíamos, como lo haría un vendedor en persona, de la diferencia de los microcursos de BBVA e-learning frente a otras opciones a través de una metáfora que dejaba muy clara su ventaja competitiva, apoyada por un posicionamiento único y legítimo de marca.
Videos, linkedin ads, landing pages y teleconcertación de llamadas fueron las herramientas que utilizamos para generar leads de calidad.
¿Quieres conocer el secreto del éxito de BBVA? Dos videos difundidos en la red fueron los encargados de desvelarlo, con grandes resultados.
ClienteBBVAURLwww.bbva.esAño2013
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