Nuestro cliente “Atrevidos”, distribuidor en España de marcas para la primera infancia como los cochecitos Baby Jogger, decidió confiar recientemente en Twist para gestionar la marca en el entorno digital.
Desde un principio lo más importante para la marca es moderar su presencia en las redes sociales: el dónde, el cuándo y el cómo eran preguntas que necesitaban responder. Pero lo que más le preocupaba en realidad era cómo trasladar los valores de la marca de manera consistente y continuada.
Tras un gran trabajo de inmersión en la marca, dimos con el tono y el enfoque que necesitaba Baby Jogger y comenzamos a trazar el plan de redes sociales, unido a un completo rediseño de la página web de la marca.
Los resultados no se han hecho esperar, ya que con muy poca inversión, se ha multiplicado el alcance orgánico x 1,5 veces y la popularidad x5,7 veces.
Conoce el plan de social media de Babyjogger que hizo despegar el alcance orgánico y la popularidad de la marca en tan sólo unos meses de trabajo.
ClienteBabyjoggerURLwww.babyjogger.esAño2017
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