El Tenedor lanzaba una guía de 200 restaurantes al 50% y su socio Affinion tenía que sacar el máximo partido. Teníamos que ganar clientes. En este caso reclutar a nuevos miembros para su programa de afinidad “Disfruta y Ahorra”. Pero teníamos que jugárnoslo todo a una carta: una inserción.
La estrategia se componía de tres elementos. Un tono adaptado al lenguaje y territorio de comunicación de El Tenedor. Un mensaje relevante que no pasara desapercibido. Y un concepto potente ligado a una oferta muy agresiva cuyo objetivo era dirigir a los interesados a una Landing page de la marca. Una combinación que no pasó desapercibida entre los usuarios.
¿Quieres saber por qué funcionó tan bién? Escríbenos y te contamos.
Para convencer a alguien de que pague por recibir descuentos se necesita algo más que una oferta ¿Fue la creatividad la que disparó los resultados? Júzgalo
ClienteAffinionURLcxloyalty.esAño2016
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